Basic On-page Optimization - Best Practices
In today's world, the growth of your business is directly related to the promotion of your website over the internet. And this is where search engine optimization (SEO) comes into play. An integral part of online marketing strategy, SEO can be broadly divided into two parts: On-page optimization and Off-page optimization. It is the proper combination of both - on-page and off-page optimization that produces the best results and brings the online success of a website.
Though much has been said about on page optimization, it still remains a key topic to discuss while talking about search engine optimization. On page optimization involves several factors and demands a whole chain of interdependent activities. Managing all of them efficiently only, can ensure dramatic results on search engine position, attract higher volume of quality traffic and hopefully conversions. Here is a list of few interdependent processes on which the entire process of on page optimization depends:
Title tag Optimization: Title tag Optimization contributes significantly in achieving high search engine rankings. It is an HTML code that communicates the theme of the web page to human as well as to search engines. Through title tag humans as well as search engines gather information about a particular website. Though title tag optimization has been common knowledge among SEO professionals, it is often being overlooked by the web masters.
Meta tags Optimization: Meta tags on the other hand help the search engines know about a particular site. It is an HTML code that presents a short and concise outline of the web page content. As a part of their indexing formulas, a lot of search engines now incorporate reading META tags. It helps the webmasters understand the most frequent META tags, their usage and application.
Page Headings: Heading tags (H1 through to H6) are given more importance by search engines. Therefore, to strengthen the page's overall keyword theme it should be intelligently used. H1 tag being the most important among all heading tags should be positioned at the top of content so that the visitors can easily understand the content of the page.
Image Optimization: Though images play a crucial role in attracting visitor’s attention, search engines such as Yahoo, Google, and Bing are unable to read such images. Therefore, alternate text should be placed in its place. Text reduces the image size and so web page can be easily loaded.
Content Optimization: It is an undoubted fact that the content is the king. Search-engine spider all the time tries to store new content in their database. So, make use of your targeted keywords in the content judiciously. The content should be well written and should have good density of keywords for that subject. But you should also ensure that the content is not be over stuffed with pointless keywords. Well optimized content help the web site get top position in Search engines.
Internal Linking: Right internal linking can also play a prominent role on page optimization. This process is all about creating back links to your website. Every link will add to the reputation of your site--links (their quantity and quality.
To sum up, on page optimization is a continuous process. There are several SEO companies over the internet that put their best effort to make your website get noticed in the crowd. All you need to do is to choose the best company and ensure your online success.
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